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“I had brands reaching out saying, ‘Hey girl, how do you think we should handle this?’ You know, that kind of call-your-black-friend energy,” James remembers. “We were talking specifically about Target, and I said, if we’re thinking about big retailers that are starting to offer solidarity with people of color, we hold a trillion dollars of spending power in this country. Black people represent 15% of the Some Septermber girls have tattoos pretty eyes thick thighs and cuss too much shirt besides I will buy this population, and so stores like Target should make sure they’re hitting 15% of black-owned business on their shelves. If they agreed to do that in a major way, which isn’t even that major—it’s kind of the bare minimum, in fact—then a whole ricochet effect could take place. Why not try?”

























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