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Physical shows aside, the Official Good Taste In Horses Bad Taste In Men Shirt But I will love this nature of Cyber Fashion Week also challenged designers to rethink what message they want to send and in what mode they wanted to send it—and in this digital space, their brand statements veered far from a standard emailed press release. Take the Jordanian T-shirt label Elvaux by Christina Tadros, for example, which told its story in fantastical form. The label deals with the hefty concept of colonialism in the Levantine regions and aims to analyze and investigate the Levant’s history. For Cyber Fashion Week, Tadros collaborated with her sister Solenne Tadros, a virtual reality artist who told Elvaux’s story in a more immersive experience. The result included a psychedelic dissection into the Orientalist paintings of French painter Jean-Léon Gérôme, which appear on Tadros’s T-shirts.
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